This Black Friday, make 2027 your year of adventure with Riviera Travel – enjoy free cruise upgrades, 10% off long haul trips, and more. From European river cruises to long-haul adventures and ocean voyages, now is the perfect time to plan your next unforgettable trip.
“Our 2027 itineraries are some of the most exciting we’ve ever offered,” says Will Sarson, Product Director at Riviera Travel. “Whether it’s exploring the newly opened city of Jaffna in Sri Lanka, spotting elephants in South Africa, or sailing the stunning Greek islands, our Black Friday deals make it even easier to experience something truly new.”
Black Friday Offers (live Monday 24 November 2025):
● River Cruises: Book a middle deck cabin on 2027 European river cruises and receive a free upgrade to an upper deck cabin (7 nights+, standard cabins, subject to availability).
● Long Haul Tours: 10% off all 2027 long haul tours.
● Ocean Cruises: 10% off 2027 Clipper cruises.
How to Book: Book your 2027 adventure now at rivieratravel.co.uk or call 01283 744370 and quote BLACKFRIDAY25.
Terms & Conditions:
● Bookings valid from 24 November–1 December 2025.
● Offers subject to availability. First-come, first-served.
● Riviera Travel reserves the right to withdraw or amend offers at any time.
From scenic European rivers to far-flung adventures, Riviera Travel is helping travellers make 2027 holidays unforgettable. Hurry, these Black Friday deals are only available until 1 December!
For full details, itineraries and departure dates, visit rivieratravel.co.uk.
About Riviera Travel
Riviera Travel is the UK’s leading river cruise and tour operator. Founded in Burton-on-Trent, England, by Michael Wright in 1984, for 41 years the travel experts have been bringing to life the world’s most fascinating destinations.
Today, Riviera Travel operates in 66 countries and offers 90 European tours, 52 worldwide tours, 19 ocean cruises, 43 solo traveller vacations, and 50 river cruises. Dedicated agents personally select every aspect of the holiday for their guests, ensuring that each itinerary is thoughtfully balanced to include both time to explore and time to relax.
With a focus on quality not quantity, Riviera Travel has won multiple awards including Which? Recommended Provider for River Cruises and Escorted Tours in 2024, and numerous other recognitions from the Food and Travel Awards (2024), British Travel Awards (2023), Wave Awards (2024, The Travel Awards (2022), and many others over the years.
Operating through a majority direct and travel agent model in the UK, in 2017 Silverfleet Capital took over the ownership of Riviera Travel and continued to build its sector-leading proposition. Since 2018, the company has been operating in the North American markets through a trade-only distribution route.
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