Introducing The New Jo Malone London Blossoms Collection

‘Each one brings different facets of fragrance to the table, but each also embraces the joys of spring and that unmistakable feeling of being in nature.’ Céline Roux, Global Head of Fragrance, Jo Malone London

The air of a new season fills the city with fragrance. Among busy streets and serene gardens glistening blossoms fan out on arching tree branches and bushy evergreens. Gleaming star magnolia in bloom. The fruity bite of the nashi pear and its speckled blossom. Tiny bunches of luscious osmanthus blossom. Nature’s symbols of romance, purity and spring. This is the Jo Malone London Blossoms collection.

This year’s Blossoms collection includes three light floral colognes, as well as extending to a lightweight hair mist and atmospheric diffuser.

The full collection includes:  

Osmanthus Blossom Cologne: A new season sweeps through the city while tiny white flowers collect in clusters on bushy evergreens, filling the air with joyful scent. The luscious apricot and soft suede notes of this fruity flower meet luminous orange blossom and voluptuous cashmere wood.

Nashi Blossom Cologne: As spring awakens, so does nashi blossom. An emblem of purity, these blousy white speckled flowers bunch along the arching branches of the nashi tree, soon to become succulent pears. With petaly rose, this radiant bloom’s playful fruity scent is cushioned in white musk.

Waterlily Cologne: Radiant waterlilies, the crown jewel of a crystal-clear pond in a secret garden. These white petals release a clean floralcy that stirs and enchants. Representing enlightenment, the floating bloom has a dewy freshness that is enhanced with a flourish of jasmine sambac and neroli.

Star Magnolia Cologne & Hair Mist: Spring arrives with glistening blossom trees scenting the air in the city parks of Shanghai: star magnolia is in bloom. The crisp, pristine petals are gleaming against emerald magnolia leaf and a soft creamy sandalwood base. The lightweight formula for the hair mist, gives hair a healthy shine. Made with natural argan oil and pro-vitamin B5. Leaves hair scented with the flirtatious, light floral notes of Star Magnolia.

Silk Blossom Diffuser: Fill the room with the sweet scent of silk tree blossom, irresistible to hummingbirds and butterflies. Apricot-fresh with a touch of spice.

The collection is available online at jomalone.co.uk and in Jo Malone London stores from 1st March 2023.

For more Fashion Trends with H&N Magazine

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