It’s been 15 years in the making, and LAKRIDS BY BÜLOW has unveiled its super premium organic range, SLOW CRAFTED.
Continuing to push the boundaries of gourmet chocolate coated liquorice creations, the deliciously SLOW CRAFTED range is slow-cooked to create a rich caramel-like texture, and is available in three delicious flavours: Mango Vanilla, Caramel Date, and Dark Truffle. These luxury premium chocolates also come in recycled glass packaging designed for reuse.
A permanent addition to the LAKRIDS BY BÜLOW portfolio, the SLOW CRAFTED collection is based on the original recipe founder Johan Bülow cooked when the confectionery brand was first founded, in Bornholm, 2007. Bülow had a dream to re-invent liquorice and spent an entire year, tucked away in his mother’s kitchen, trying to perfect the ultimate recipe for his premium chocolates and elevate the sweet into a gourmet experience.
Bülow’s SLOW CRAFTED liquorice is gently cooked in an open batch for four hours, rested for 24 hours, and then kneaded by hand to create a rich caramel-like texture. It is because of the long, slow, and delicate way in which the liquorice is made that the collection was named: SLOW CRAFTED. Using only the finest, carefully sourced organic ingredients, SLOW CRAFTED captures the authentic taste of LAKRIDS BY BÜLOW for an unrivalled taste experience, loved by true liquorice connoisseurs.
With sustainability front of mind at each stage of production, LAKRIDS BY BÜLOW proudly presents the SLOW CRAFTED range in premium, recycled glass packaging. A first of its kind for LAKRIDS BY BÜLOW, the glass jars have been designed for reuse; when you’re done with the products, simply remove the labels with warm water and cleanse them in the dishwasher or soak in warm water before reusing it for just about anything – the lids close tight, so you can bring your daily juice, smoothie or iced coffee on the go, or use them to store your homemade granola, pulses and more. The glass jars even have functional measurements engraved, so you know just how to mix your kitchen creations.
Not only is the SLOW CRAFTED range packed sustainably, but the organic ingredient of cocoa is also ethically sourced via the Cocoa Horizons program. Still producing all liquorice products in Copenhagen, the LAKRIDS BY BÜLOW factory continues to run on 100% green energy, produced by Danish windmills.
With the launch of its global #ShareItWithAHater campaign in 2021, LAKRIDS BY BÜLOW continues its mission to make the world love liquorice, introducing the unrivalled SLOW CRAFTED range to capture the true potential of the unique ingredient of liquorice. Spreading the joy of the Nordic flavour around the world, LAKRIDS BY BÜLOW premium chocolates have landed in prestigious UK stores including Selfridges, Harrods, Fenwick and Harvey Nichols.
SLOW CRAFTED range
LAKRIDS BY BÜLOW CARAMEL DATE Available from July 7. RRP £27 for 265gEnjoy organic sweets of nature in a surprisingly delicious combination. In CARAMEL DATE smooth dulce chocolate and crunchy Maldon Sea Salt flakes meet one of nature’s sweetest treats: Deglet Nour dates, creating an incredibly creamy and indulgent experience. When you get to the core, you are met by the rich caramel-like SLOW CRAFTED liquorice creating a lingering experience that leaves you longing for more.
LAKRIDS BY BÜLOW DARK TRUFFLE Available from July 7. RRP £27 for 265g A delightful organic chocolate treat with a distinguished surprise at its core. Bite into this fine cocoa dusted DARK TRUFFLE to meet a thin layer of dark chocolate with fruity notes followed by a smooth layer of creamy milk chocolate. Then, as you just thought it couldn’t get more delicious, you reach the chewy SLOW CRAFTED liquorice core, and the enjoyment is complete.
LAKRIDS BY BÜLOW MANGO VANILLA Available from July 7. RRP £27 for 265g The magic moment where some of nature’s most exclusive organic ingredients meet. For MANGO VANILLA, we have gathered some of nature’s finest treasures: Fresh and fruity Alphonso mango and sweet Bourbon vanilla. By combining these with creamy white chocolate and a SLOW CRAFTED liquorice core, you will experience an intense yet smooth balance between fruity and sweet.
LAKRIDS BY BÜLOW ANNIVERSARY LIMITED EDITION Available from July 7. RRP £27 for 265gSome people like to keep it simple. A – THE ORIGINAL was the first product developed when Johan Bülow had the original idea to coat gourmet liquorice with chocolate. Simple, powerful and instantly addictive. For ANNIVERSARY, the original recipe is remastered in an all-organic variety celebrating the 15-year anniversary of LAKRIDS BY BÜLOW. Bite into a thin layer of fine liquorice powder, rich Belgian milk chocolate and a SLOW CRAFTED core of chewy liquorice all made exclusively with organic ingredients. Simple, perfected and even more addictive.
LAKRIDS BY BÜLOW invites you to experience a luxury indulgence of extraordinary flavours and textures with the SLOW CRAFTED range, sold in recyclable and reusable glass jars and available to purchase from July 7at lakridsbybulow.com (RRP: £27.00) and select retailers.
Please see further information below on the SLOW CRAFTED range of premium chocolates available to purchase on lakridsbybulow.co.uk.
H&N Magazine’s Verdict:
These are possibly the best, most luxurious chocolates we have ever tasted! As lovers of liquorice, we were in taste heaven. We highly recommend you try these SLOW CRAFTED delicacies, and we absolutely love the re-usable packaging. This is a real all round winner for us.
