For years, the fashion world has embraced the “quiet luxury” aesthetic – understated logos, soft cashmere and muted tones that whispered quality rather than shouting wealth. Minimalist, refined and deliberately underplayed, It defined a particular kind of elegance. But fashion, like culture, never sits still.
According to Queensmith, specialists in lab-grown diamonds, this understated approach is losing its relevance as consumers move towards bolder, more expressive forms of luxury.
From Understated to Unapologetic
Quiet luxury emerged as a response to overt branding and fast fashion excesses. Editors and influencers alike embraced tonal neutrals and discreet design, privileging timelessness over trend. But a subtle shift has been gathering momentum. Influenced by titans of TikTok, Instagram and the red carpet, jewellery and glamour have retaken centre stage.
Diamonds, in particular, are leading this renaissance. Not small, delicate studs, but statement pieces that demand attention.
Celebrity Culture and the Glamour Revival
It is no surprise that celebrity style has fuelled this return to sparkle. Awards season is now synonymous with statement jewellery. On recent red carpets, A-list names have chosen bold, brilliant cuts and eye-catching designs that seem to deliberately distance themselves from subtle minimalism.
From layered diamond chokers to oversized cocktail rings, the message is clear: luxury is back in lights, not shadows.
Celebrities are also embracing vintage glamour. Look to the revival of Art Deco-inspired pieces and old-Hollywood designs. Red carpets, gala events and even high-end fashion campaigns are leaning into elegance that feels dramatic rather than discreet.
Lab Grown Diamonds: Sustainable Sparkle for a New Era
A major catalyst in this resurgence is the rise of lab grown diamonds. Once a niche option, these diamonds have become mainstream, offering consumers ethical transparency and a more sustainable option to natural diamonds.
Lab grown diamonds are not compromises. They possess the same chemical and physical properties as natural diamonds. And with prices often significantly lower, they allow fashion lovers to acquire larger, more impressive pieces without the prohibitive cost.
This trend perfectly aligns with the desires of a new generation of luxury buyers. They want conspicuous glamour, but they also want values and sustainability. Lab grown diamonds deliver both.
Brett Afshar, Founder of Queensmith, says: “The rise of lab grown diamonds has been one of the most transformative shifts our industry has seen in decades. Once viewed as an alternative, they now define the norm. Modern buyers want luxury that reflects their values– ethical, sustainable and transparent – and lab grown diamonds deliver that perfectly.”
Bolder Engagement Rings: When ‘Forever’ Makes a Statement
Glamour is no longer reserved for eveningwear or special occasions, and engagement rings are no exception. Today’s couples are increasingly choosing bold, expressive designs that feel as much like a fashion statement as a symbol of commitment.
Larger centre stones, elongated cuts and distinctive settings are replacing the once-dominant minimal solitaire. Oval, emerald and cushion cut diamonds offer a more striking silhouette, while details such as hidden halos, diamond set bands and sculptural claws add personality and presence.
Fashion’s Next Frontier: Bold, Brilliant, Brilliantly You
So what does this shift mean for fashion lovers today? The rise of diamonds, glamour and statement jewellery signals an appetite for style that feels emotional rather than austere. It’s about celebrating individuality and embracing pieces that tell a story.
As Laura Suttie, Designer and Gemmologist at Queensmith, explains: “We’re seeing a real move towards jewellery that’s designed to be noticed. Diamonds are no longer just finishing touches, they’re the starting point. Whether it’s bolder engagement rings or statement pieces worn every day, people want jewellery that reflects who they are. At the same time, growing confidence in lab grown diamonds is encouraging more experimental, expressive designs, without asking buyers to compromise on beauty or values.”
Quiet luxury had its moment. It delivered elegance with sophistication. But fashion is cyclical, and as we head deeper into 2026, it’s clear that restraint is no longer the only marker of refinement. Today’s luxury is brighter, bolder and more expressive.
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